LIVE FROM PLEASANTON · NORTHERN CALIFORNIA

Vertically Integrated Sports Media · Est. 1995

THE FUTURE OF SPORTS IS VERTICAL.

Built on the Madden legacy. Anchored by Northern California's largest XR volume stage. Delivered through sixteen content verticals and one integrated revenue engine.

1995

Studio Established

106'×20'

LED Volume Stage

Content Verticals

$43M

Year 3 Target

Scroll · 01 of 10

CHAPTER 01 · Position

Not a media company. An operating system for sports storytelling.

Goal Line Playbook is a vertically integrated media company, a single operating system that carries original storytelling across production, distribution, syndication, monetization, and licensing. Anchored by a Bay Area XR studio, GLP creates and moves content across sports, film, branded content, and original programming.

Every other sports media brand is either production, distribution, or monetization. Goal Line Playbook is all three, under one roof, owned end to end, at commercial scale.

The GLP Thesis · 2026

Infrastructure

Goal Line Studios, 7,000 sq ft XR volume stage, Disguise media server, Stype tracking, Unreal + Unity pipelines.

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Programming

Sixteen content verticals spanning originals, sports, faith, educational, NIL, and branded partner work.

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Revenue Engine

Nine integrated monetization streams, licensing, sponsorships, branded, OTT, originals, consulting, social, marketing, events.

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CHAPTER 02 · The End-to-End System

01 · HERITAGE

The Madden legacy.

Three generations of football storytelling. The pedigree that opens every door.

02 · FOOTBALL

Where it begins.

From sideline to streaming — the sport that built our archive.

03 · BASKETBALL

Court to content.

Hardwood drama at broadcast resolution. Every possession, every angle.

04 · BASEBALL

Every pitch, every angle.

America's pastime, preserved and produced for the streaming era.

05 · THE LED VOLUME

106 feet of cinematic immersion.

The technology that makes it all possible — XR, ICVFX, real-time worlds.

06 · STADIUM SCALE

Where stories become legend.

Heritage + sport + technology — converged into stadium-scale programming.

CHAPTER 03 · Infrastructure

Goal Line Studios, 106-foot curved LED XR volume stage in Pleasanton, California, built by John Madden and renovated in 2023.

Goal Line Studios · Pleasanton, CA

THE VOLUME. Northern California's largest full-service sound stage.

John Madden, founder of Goal Line Studios

ORIGIN

The idea was born on the Madden Cruiser, Joe Madden riding the road with his father, Hall of Fame coach John Madden, talking about building a television production home of their own. John was famously afraid to fly; he used the Cruiser to get everywhere. In the early 1990s, he and Joe built Goal Line in Pleasanton, California, where John could record his commercials and his voiceover work for the Madden NFL franchise without leaving home. By 1998, Game Developer magazine called it “one of the best facilities in the Bay Area.”

TODAY

In March 2023, Joe, now CEO, renovated and transformed the studio into its current 7,832-square-foot state and installed the 106-foot J-curved LED XR volume. The same walls. Now rebuilt for the next thirty years of media. Goal Line Studios is the largest full-service sound stage in Northern California, and the PAC-12’s exclusive home for football and basketball studio shows through 2031.

106′ × 20′

LED XR Volume

7,832

Sq Ft · Facility

53′

Unobstructed Cyc Wall

March 2023

Volume Installed

Early 1990s

Built by John Madden

Disguise Media Server · Academy Award-winning Unreal Engine + Unity Stype RedSpy · 2-Camera Tracking Pixotope Sony RED Northern California’s Largest Full-Service Sound Stage

Recently shot at Goal Line Studios

GLP Originals

CHAPTER 04 · Ecosystem

Sixteen verticals. One integrated system.

Hover any node to see how content flows across the ecosystem, every story produced in the Studios is engineered to move through multiple distribution and monetization paths. The sixteen verticals span sports, film and television, faith, education, branded content, and original programming.

Hover to explore.

Each node is a standalone vertical. Every connection is a revenue path.

Sports · Core

Mass Audience

Faith + Education

Branded + Service

Verticals

Revenue Paths

Studios

∞

Combinations

CHAPTER 05 · Originals

The flagship. The slate.

◉ LIVE FEATURE

Season 1 · Episode 01

THE PLAY

Host: Joshua Montgomery Premiere Season

The stories that changed the game.

Each episode takes a single iconic moment, one possession, one decision, one play, and breaks it down through interviews, archival footage, and cinematic recreation shot at Goal Line Studios.

Min Episodes

Volume Shot

2026

Launch

Upcoming Slate

EP 01 Kobe / Shaq: The 2000 Alley-Oop In Post

EP 02 The Madden Archive: Vault One Development

EP 03 PAC-12: Legends Rediscovered Development

EP 04 NIL: The New Business of College Sports Research

CHAPTER 06 · Leadership

The team that can actually deliver this.

01 · Founder

Joe Madden

Co-Founder & CEO

Joe Madden has lived in and around media his entire life, and Goal Line Studios is what happens when a legendary pedigree meets relentless execution.

Joe built Goal Line Studios from the ground up: a $25M world-class production facility anchored by Northern California's largest LED volume and a full post-production pipeline. He's already put $250,000 of his own capital into digitizing legacy sports content and hired multiple full-time specialists to build the foundation of GLP, proving the model before asking anyone else to back it.

As CEO of Goal Line Playbook, Joe is building the definitive vertically integrated sports media platform, spanning production, distribution, monetization, athlete development, and community engagement. He didn't wait for permission. He built the infrastructure first, so the opportunity would be undeniable.

02 · Founder

Chris Montgomery

Co-Founder & President

Twenty years of multimedia expertise spanning media strategy, brand development, creative direction, and business operations. Chris built Trinity Strategic Solutions into a full-service consulting firm serving schools, corporations, government entities, and faith-based organizations, and launched cTmDesigns, a two-decade design practice trusted by clients across industries. He is the strategic architect connecting every revenue stream, every team member, and every platform into a single unified execution plan.

At Goal Line Playbook, Chris designed the content engine, revenue model, and go-to-market strategy across the company's 16 vertical programming ecosystems. From production infrastructure to distribution partnerships to brand identity, Chris is the operational bridge between vision and execution, ensuring alignment, accountability, and results at every phase of growth.

03 · Executive

Brian Adams

SVP, Revenue Strategy & Sponsorships

Seven years leading marketing and PR strategy at Nacelle Company and Comedy Dynamics, where Brian drove campaigns for Netflix's “The Toys That Made Us,” Disney's “Behind The Attraction,” “The Movies That Made Us,” and multiple original series and documentary properties. He built influencer and media relationships that amplified content across traditional press, social platforms, and YouTube, and managed paid and organic campaigns from concept to execution for brands, including partnerships with Walmart.

At Goal Line Playbook, Brian is the revenue architect behind the company's content monetization model. His expertise is turning a single piece of content into multiple income streams, highlight reels, podcast episodes, short-form social clips, and sponsored segments, each generating independent revenue. He knows what content earns, what content burns, and how to build the strategy that maximizes both reach and return at scale.

04 · Executive

Ben Gilliland

SVP, Audience Development & Digital Strategy

Over thirteen years at Chive Media Group, rising from editor to SVP of Editorial and Content Operations Manager. Ben provided editorial oversight to a content team producing 60+ articles per week for a platform reaching 16 million unique visitors per month, grew the international editorial team from two to six top-performing contributors, and drove a 20% increase in overall traffic. He led creative collaboration across editorial, video production, and e-commerce, including weekly series that generated up to 1 million views per episode and drove direct product sales.

At Goal Line Playbook, Ben is the engine that transforms passive viewers into an active, engaged community. His specialties are database curation, newsletter strategy, and community engagement pipelines, and he builds direct relationships with fans, alumni, and sponsors through GLP-owned media channels. Every content vertical feeds a growing audience that compounds in value over time.

05 · Executive

Chris Moeser

SVP, Production & Creative Strategy

Over a decade leading creative development and production at Fox Entertainment, Discovery Channel, Science Channel, MTV, and theCHIVE. Chris has built original content across every format, social, digital, linear television, and live events, and led the teams that delivered it. He builds production cultures that perform and creates content that connects.

At Goal Line Playbook, Chris is the creative leader responsible for transforming raw footage and original concepts into broadcast-quality programming and series across all of GLP's content verticals. From development through delivery, he ensures that every piece of content meets the production standard that major platforms, sponsors, and audiences expect.

06 · Executive

Anna Roberts

SVP, Distribution & Licensing

Entertainment industry executive with direct relationships across the biggest platforms in the business: Netflix, Hulu, Disney+, HBO, Pluto TV, Tubi, and international streaming services. Anna's track record is built on closed deals, signed contracts, and content placed on screens worldwide. She doesn't pitch cold; she picks up the phone.

At Goal Line Playbook, Anna leads all content distribution and licensing strategy. Her role is to ensure that every piece of content GLP produces, or restores, has a distribution home, and that every platform deal maximizes long-term value. She's already initiated conversations with major platforms and projects $1M+ in licensing revenue in Year 1.

07 · Executive

Juan David Arboleda

VP, Production Operations

Sixteen years of production leadership at Vox Media, Group Nine, and Discovery Networks, where Juan David managed annual budgets exceeding $15M and oversaw the execution of over 400 global campaigns. He pioneered Vox Media's first multicultural production arm, focusing on the intersection of cultural resonance and fiscal efficiency. A specialist in building scalable production infrastructure from the ground up.

As Joint Founder of LiSTO MEDIA and VP of Production Operations at Goal Line Playbook, Juan David brings operational discipline to GLP's content pipeline, ensuring that production quality, budget management, and delivery timelines hold as the company scales from archival content to original programming across all 16 content verticals.

08 · Executive

Jeremy Olsen

SVP, Streaming & Channel Programming

Jeremy operates at the intersection of streaming distribution and advertising economics. He knows what content gets watched, what gets skipped, and what commands premium sponsorship rates, and he programs accordingly. His approach is surgical: scheduling and content packaging optimized for FAST channels like Pluto TV, Tubi, The Roku Channel, and Samsung TV+ to drive the highest possible ad rates and sponsorship close rates.

At Goal Line Playbook, Jeremy ensures that every piece of content, whether restored archive footage or original programming, is programmed into the right channel, at the right time, in the right format to maximize both viewership and revenue. He doesn't guess what works. He programs what sells.

09 · Executive

Sean Gosser

VP, Audio Programming & Talent

Sean leads the development and launch of all podcast programming at Goal Line Playbook. He's responsible for identifying, recruiting, and securing on-air talent, former athletes, broadcasters, and cultural commentators, who bring credibility, audience, and storytelling depth to every show through his work at PodcastONE.

From former athletes to broadcasters to cultural commentators, Sean knows who moves the needle and how to get them in the chair. His role is critical to building the kind of appointment-listening content that drives subscriber growth, sponsorship revenue, and brand authority across every audio platform. He builds the voice of GLP.

CHAPTER 07 · Revenue

The engine, quantified.

Nine monetization streams. A three-year trajectory from partnership activation to full ecosystem scale. Toggle the years to see how the revenue mix evolves as infrastructure, programming, and distribution compound.

Projected Annual

$7M

Featured Partnership · Active

111 years. Hundreds of legends.

The PAC-12 conference sits on a century-plus of elite collegiate sports footage, stories, and athlete relationships. GLP built the turnkey system to digitize, produce, distribute, and monetize all of it, at zero cost to the conference.

111

Years of Archive

Every decade of PAC-12 football, basketball, Olympic sports.

6-Step

Turnkey Pipeline

Digitize · Curate · Produce · Distribute · Monetize · Report.

50/50

Revenue Share

Zero cost to PAC-12. GLP absorbs the production risk.

$4.2M

Year 3 Upside

Conservative Y3 projection across nine monetization paths.

CHAPTER 08 · The Full Playbook

Every page. Every path.

A preview of the full site architecture. Each page gets its own dedicated experience in the production build, deeper storytelling, dedicated motion design, content-first structure.

01 · /about

About GLP

The full origin story. From John Madden's 1995 production home to the 2023 XR rebuild. Leadership philosophy. Investment thesis. Media kit and press assets.

origin-story thesis press-kit

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02 · /studios

Goal Line Studios

Full studio booking experience. Interactive 3D tour of the XR volume stage. Technical specs, rate card, Studio A / Studio B packages, client credits, availability calendar.

xr-volume-tour rate-card book-the-stage

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03 · /originals

Originals & Programming

The content hub. "The Play" as the flagship. Development slate. Episode trailers. Host bios. Production credits. Distribution partners. A cinematic viewing experience.

the-play development-slate episode-guide

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04 · /ecosystem

Content Ecosystem

Deep dive on all 16 verticals. Each vertical gets a full page, format specs, example programming, production requirements, monetization model, case studies.

pac-12 madden-archive faith · nil · podcasting

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05 · /partnerships

Partnership Pathways

Four partnership types, Sponsors, Distributors, Technology, Production. Interactive inquiry form. Revenue models. Case studies. Direct contact with the right exec for your path.

sponsor-partnerships content-licensing inquiry-form

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06 · /leadership

The Team

Full exec bios. Joe, Chris, and the GLP brain trust. Career credits, speaking engagements, podcast appearances, LinkedIn integration, direct contact routes.

founders executive-team advisors

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Let's build something real.

Partnerships, content licensing, studio bookings, and strategic conversations all start here. We respond to every inquiry within one business day. Goal Line Playbook serves clients across sports media, film and television, branded content, marketing, documentary, music video, and commercial production.

Start the Conversation

Studios

5959 Coronado Ln

Pleasanton, California 94588

Partnerships

chris@goallineplaybook.com

Studio Bookings

bill@goalline.com

(925) 225-0811

Operating Hours

By Appointment

Monday – Friday, Bay Area time